32Red lawsuit against William Hill for trademark infringement
Sunday, August 02, 2009
32Red lawsuit against William Hill for trademark infringement
32 Vegas is a Playtech-powered casino, part of the Affiliates United group that was recently acquired by William Hill - see my William Hill and Joyland Casino article for details of this rather confusingly reported issue.
"32Vegas" is an fairly obvious plagiarism of "32Red", 32Red being one of the highest-regarded operations in the business; it seems that 32Red aren't too happy about the matter. According to today's William Hill set to move internet betting to Gibraltar article in the Times Online, they're taking action:
William Hill is also facing a lawsuit from the Gibraltar-based online gaming company 32Red, which has launched a claim against it, alleging trademark infringement.
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Interestingly enough, in spite of William Hill's apparent confidence, according to the Affiliates United news section, 32Vegas is being rebranded as "21Nova":
We are thrilled and proud to unveil our new, improved and revamped casino brand, 21nova. The launch of 21nova, on August 3rd, will mark a new era in online gaming where the focus of play shifts back to the most important element in online gaming; the player.
We have taken our trusted 32Vegas brand and enhanced it to include a second to none game selection, improved around the clock customer support in a variety of languages and a loyalty program which rewards the player for every single wager made. All of these elements combine to pave the way for a new name: 21nova - the New Star in Online Gaming.
We have taken our trusted 32Vegas brand and enhanced it to include a second to none game selection, improved around the clock customer support in a variety of languages and a loyalty program which rewards the player for every single wager made. All of these elements combine to pave the way for a new name: 21nova - the New Star in Online Gaming.
So maybe they weren't so confident after all.
32Vegas, as with the rest of the former "CPays" group, has a bad history, with reports of affiliate issues and player payment problems. So, if 32Red has a case against this problem Playtech casino over trademark issues, I hope things work in their favour.
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